Becoming Rhetorical: Analyzing and Composing in a Multimedia World 2nd Edition

Communication isn't static. It shifts and changes. With a wealth of examples of communication across multiple forms of media, Nicotra's BECOMING RHETORICAL: ANALYZING AND COMPOSING IN A MULTIMEDIA WORLD, 2nd edition, teaches students that no matter the medium, they will be able to draw from a robust toolbox of rhetorical concepts. Students learn to analyze and compose in textual, visual and multimodalities -- from evaluating an op-ed piece, to making a video of a consumer product, to creating an entire public awareness campaign -- which helps them become confident critical thinkers in a 21st century multimedia world. More diverse and inclusive examples, images and language make this edition more reader-friendly than ever, while added readings highlight topics that interest college-aged students. A new chapter is devoted to narrating. Also available: the MindTap digital learning solution.