Marketing 16th Edition
Roger A. Kerin; Steven W. Hartley
Publisher
McGraw Hill
Language
English
Edition
16th Edition
ISBN-10
1264121326
ISBN-13
9781264121328
Engagement. Leadership. Innovation.This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin Marketing 16e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
$20.00