Managerial Economics and Strategy 3rd Edition

Managerial Economics and Strategy uses modern theories, business examples and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers.

The 3rd Edition features new discussions, mini cases and exercises. With this text, you'll be well-prepared to apply what you've learned to your decision-making in the real world.