Contemporary Marketing
Louis E. Boone, David L. Kurtz
Publisher
Cengage Learning
Language
English
Edition
19th edition
Reimagine your introduction to marketing course as Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap, today's leading digital platform, focus on application-based learning with current, streamlined content in a "learn it, do it" approach so students begin to think and act like marketers.
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